Thursday, March 15, 2012

Destination Turkey ; Indian tractor manufacturers are driving aggressively into Turkey.

In line with the Indian auto industry's outbound strategy,Tractors and Farm Equipment (TAFE), India's second-largest tractormanufacturer, is setting up a greenfield facility in Turkey's Manisaindustrial zone. Indeed, the country has become a key market forIndian tractor makers in recent times. India's leading tractor makerMahindra&Mahindra (M & M) is already in the process of setting upshop here.

Explains Mallika Srinivasan, Director, TAFE, the flagship companyof the Rs 6,000-crore, Chennai-based Amalgamations group:

This is a 40,000-tractor market annually.The company is lookingto produce 15,000 units a year at its Manisa plant, which isexpected to become …

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